Originally published at DocJournalism.com
Documentary filmmakers constantly search for stories and ideas that will connect with their intended audiences. When creating a personal brand, filmmakers have another challenge facing them: connect with not only their audiences, but also prospective clients, subjects, funding sources, distribution houses, and other entities in the documentary industry. Here is the story of two documentary filmmakers, Penny Lane and Nick Broomfield, who have established their identity to communicate their brand of storytelling online.
Filmmaker Penny Lane has that name. She is so aware of her connection to the Beatles’ hit song that she devotes an entire section of her website to it. “Is ‘Penny Lane’ some sort of stage name, or nom de plume?” reads the first line of herFrequently Asked Questions section on her website. Her succinct answer: no.Read More