The Gray Lady mutes online design so content pops

The New York Times' has long been known as The Gray Lady. The storied newspaper's Web site is no exception.

Poynter has a quick Q&A with Khoi Vinh, the design director at NYTimes.com. He said the site basically adheres to three colors: a near-black that is easier on the eyes than 100 percent black, a dark blue for links and green for Blogrunner's third-party links. The simple design does not distract from the site's content which pops.

"And we have a couple of other subtle, pale tones that we use from time to time," Vinh said. "But you know, the paper's called The Gray Lady for a reason. We try to respect that."

Vinh blogs about design at subtraction.com.